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WHY YOU NEED A SOLID SYSTEM FOR GENERATING REPEAT & REFERRAL BUSINESS

WHY YOU NEED A SOLID SYSTEM FOR GENERATING REPEAT
& REFERRAL BUSINESS

As real estate agents, the most valuable asset we own is our database. Unfortunately, many agents overlook the opportunity to harvest this important resource, which should be considered one of the building blocks of your small business. Not only can you associate a hard dollar value to its contents (think about the amount of money spent over the years on advertising to generate these leads and the money that these leads generate each year in closed transactions) but there is also the goodwill associated in having a database full of satisfied past clients.